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The hottest lead is never buried. Every inquiry is rated the moment it arrives, so your team starts the day on the right call.
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Founders' beta · Phoenix home services
Recover the after-hours jobs your crew is losing before the office opens.
For Phoenix roofers and home service trades: auto-scored leads, one-click reply drafts, and a ranked board inside your Google Sheets and Gmail. Your team uses the tools they already know, with no new logins.
Not ready yet? Join the waitlist for verified results.
Phoenix-only beta · $39 one-time · 30-day money-back if you don't book at least one extra job.
● The 9:15pm problem
A roofer in Ahwatukee gets a quote request at 9:15pm.
By the time the office opens, a faster competitor has already called, booked, and moved on. The lead was real. The speed wasn't there. Lead Triage Engine is built so that 9pm inquiry is scored, tagged, and has a ready reply waiting before the first cup of coffee.
Who this is for
Built for Phoenix home service trades that get leads from a website form.
Beta is limited to Phoenix-area home service businesses (roofing, HVAC, plumbing, electrical, landscaping). If that's you and you collect inquiries through a website form, you're eligible. On a 20-minute setup call, we connect your form, build your board, and tune scoring to your trade.
Roofing
HVAC
Plumbing
Electrical
Landscaping
What you get
A morning board that's already sorted, before you open Sheets.
Tag
Leads sort into Hot, Warm, Cold, or Nurture so your team knows who to call first.
Draft
A first-touch email and SMS is written per lead. Your rep reviews and sends in one click.
Board
Your Google Sheet becomes a ranked board with color-coded urgency, nothing slips through.
How it works
From form submit to first response in four steps.
Each inquiry is scored 1 to 100 for budget, urgency, and pain, then tagged Hot, Warm, Cold, or Nurture the moment it lands. Your board shows who to call first at a glance.
Plug it in
We connect your existing form or drop in a small capture widget. No new software for your team.
Leads flow in
Every inquiry is scored and tagged the instant it hits your inbox, day or night.
Call the hottest first
The board ranks everyone so urgent leads never go dark while slower ones move to nurture.
Reply is ready
The first-touch message is drafted for review. Adjust rules, tags, and templates any time.
Under the hood (for the technically curious): built on Google Apps Script, triggered by form submissions or webhooks, with Google Gemini drafting replies. The code runs inside your Google Workspace, not on our servers, so your lead data never leaves your account.
What your morning looks like
Sample board: Hypothetical data for illustration. Real stats coming from Phoenix case-study partners.
The board your team sees when they open Sheets.
Hottest leads on top, ready to call. The reply draft is already written. This is sample data showing the shape of a real morning queue.
| Tag | Score | Lead | Context |
|---|---|---|---|
| 🔴 HOT | 92 | Roof replacement, Ahwatukee | Budget confirmed, calls after hours |
| 🟡 WARM | 71 | AC tune-up, Chandler | Comparing 2 quotes |
| 🔵 COLD | 54 | Water heater, Mesa | Researching, not urgent |
| 🟢 NURTURE | 28 | "Info on pricing", Gilbert | Low intent, nurture sequence |
What it can mean
The shape of recovery.
For a roofer getting about 30 after-hours inquiries a month, recovering even two extra roof jobs can mean roughly $20,000 a year from leads that used to go quiet (assuming about $10,000 per job). That is what the $39 setup is built to chase.
Hypothetical scenario we are optimizing for. Verified, anonymized stats (response times, close rates) ship once our first case-study partners have data in.
Case-study partners
First 10 buyers get the spotlight.
The first 10 Phoenix businesses are enrolled as case-study partners. We track your average time-to-first-touch on after-hours leads and share monthly stats with you, then publish anonymized results so the next roofer can see real numbers.
You help prove the model, and you keep the founding price permanently.
The offer
A founders' beta price for Phoenix home services.
$39 one-time setup.
No monthly fee from us during beta. Your only ongoing cost is the Google and Gmail usage you already pay for. On a 20-minute setup call, we connect your form, build your board, and tune scoring rules to your trade.
- Lead Triage Engine built on Google Apps Script
- Public lead-capture widget and a 5-step outreach email sequence
- Deploy guide, setup help, and the 30-day money-back guarantee
Why it's trustworthy
Stays in your account. Not a portal.
0new logins for your team
1week to go live
30 daymoney-back window
Unlike a SaaS portal, there are no new logins and no external data warehouse. Everything runs on the Google tools you already trust, and your leads never leave your account.
You stay in control
The engine assists. Your team decides.
Edit anything, anytime
Scoring rules, tags, and reply templates live in the Sheet. Change them whenever you like, no code needed.
Drafts never auto-send
Replies are suggestions, never auto-sent. Your team reviews and clicks send.
Spam goes to its own tab
Junk is flagged into a separate tab, never deleted. If a real lead is mis-tagged, your team moves it back to the main board in one click.
No lock-in
Stop using the engine and your data is just normal Sheets and Gmail, exactly as it was. Nothing to export or untangle.
FAQ
Answers in plain language, before you buy.
One promise up front: drafts are suggestions only. The engine never contacts a customer on its own, and everything below builds on that.
What if the score looks wrong?
You can adjust scoring rules and tags at any time from the Sheet. They are there to help prioritize, not to replace your judgment.
My team won't use new tools.
They don't have to. The board lives in Google Sheets and drafts flow through Gmail, the tools they already recognize.
We don't use Google Workspace. Is that a problem?
You can create a free Google account just for leads. We walk you through it on the setup call so everything runs in an account you control.
Is my customer data safe?
Your lead data stays in your Google account. The engine runs inside your Workspace, so private inquiries never move to another system.
What if it flags a real lead as junk?
Spam goes to a separate tab, not the trash. If a real inquiry is mis-tagged, your team moves it back to the main board in one click.
Do I need coding skills?
None. We handle the deployment on the setup call. You manage scoring and templates from a Sheet, not a code editor.
What if I don't book an extra job?
You're covered by the 30-day money-back guarantee in the Beta offer above. Don't book at least one extra job and the $39 is refunded, no questions asked.
Will this work for non-service businesses?
Technically yes, but beta is focused on Phoenix home services. See Who this is for for the exact trades we're tuned for first.
What happens on the setup call?
A 20-minute call. We connect your form, build your board, and tune scoring to your trade, then hand you the keys. Full detail is in the Beta offer above.
The $39 setup is built to recover the after-hours jobs that go quiet before your office opens.
Phoenix-only beta. Founding partners keep the $39 price permanently. 30-day money-back if you don't book an extra job.
Questions or edge cases? Email Jeffrey (founder) at jeffrey@leadtriageengine.com